Notes on reading client taste
On killing the guessing game, the craft of design direction, and what happens when you stop asking clients to describe what they want.
The website design questionnaire for clients
24 questions that actually help, free to copy, plus the step most questionnaires skip when clients can't describe their taste.
Read it →Web design discovery call questions
20 questions, a 30-minute agenda, and why you should stop asking clients what style they like.
Read it →When a client doesn't know what they want
"I'll know it when I see it" is the most honest thing a client can say. Five steps to real design direction, by showing instead of asking.
Read it →Website brief generator
Send it to your client: six quick questions and eight style picks become a one-page brief. No signup.
Read it →Website design brief template
Free to copy, with a filled-in example, and how to write the direction section from what the client picked.
Read it →Web design client onboarding process
Seven steps from yes to kickoff, a welcome email you can copy, and where the taste step belongs.
Read it →Tandem vs Lovable, v0 and Bolt
They start from a prompt. Tandem starts from your client. An honest, feature-by-feature comparison for designers: where each one wins, and how to use them together.
Read it →The Revision Round Is Dead
The revision round is not a step in the design process. It is a symptom. The brief was never the problem, the words were, and that changes where design work should start.
Read it →Rather feel it than read about it?
Sixty seconds, no signup. Swipe through real websites and watch your own taste get read back to you.
Take the Taste Test →